Although Transformers are certainly among the most profitable of Hasbro's properties, the position of "Number One" has been held by the Star Wars line for many years now. Over the course of most of the past 30 years, Hasbro has somehow managed to continually produce new Star Wars product. Of course, after having produced figures for practically every character to get so much as a fraction of a second of screen time in one of the movies or other media dedicated to the franchise, it perhaps makes sense that Hasbro would want to explore new and different options for selling Star Wars product. So why not combine two of their most successful toylines? Hence, "Star Wars Transformers" became a reality.A blog about pop culture, especially Transformers and other toys.
Home of Not Your Father's Autobot: A Transformers: Generation 2 Comic Book Podcast.
Friday, May 30, 2008
Weekly Transformers Feature: The Millennium Falcon
Although Transformers are certainly among the most profitable of Hasbro's properties, the position of "Number One" has been held by the Star Wars line for many years now. Over the course of most of the past 30 years, Hasbro has somehow managed to continually produce new Star Wars product. Of course, after having produced figures for practically every character to get so much as a fraction of a second of screen time in one of the movies or other media dedicated to the franchise, it perhaps makes sense that Hasbro would want to explore new and different options for selling Star Wars product. So why not combine two of their most successful toylines? Hence, "Star Wars Transformers" became a reality.
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