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A highlight of the show was the "secret word." Always a very common word, the idea was that if the couple should say the word during the course of their conversation with Groucho at any point during the episode, they would win an additional cash prize of $100 (I can't tell that this ever changed).
Although cash prizes were given away, there was no mistaking that this show was really about the humor that would come from Groucho's conversations with the contestants. For example, while interviewing a couple that had been married for 50 years, Groucho and the husband (obviously retired at 77 years old) had this exchange:
Groucho: "What sort of work do you do now?"Other game shows have been known as much for the humor they generated as they have been for big cash prizes. The 1970's classic Match Game, for example, would never have been a hit if not for the antics of the celebrities and the double-entendre jokes (mild by modern standards. In fact, this is why some suggest that the show couldn't work today. I disagree, but do feel that the more recent attempts to revive Match Game didn't understand that there is a boundary between what's funny what's going too far into the risque) often tossed in.
Mr. Thacker: "I don't work."
Groucho: "You're a bum?"
Over the past couple of weeks, I've started something of an experiment with my Twitter account. Every Monday night, at 8:00 pm (Eastern Daylight Time, 5:00 pm Pacific), I am posting an MP3 link to the episode of You Bet Your Life that originally aired exactly 60 years previously. A "Twittercast," if you will. I am already prepared with "anniversary" episodes for the next month or so, but of course I may not have existing episodes to do this indefinitely (at least, not while retaining the "60th anniversary" element). Still, I think that this is could be an interesting experiment in reliving a moment of broadcast history. If you'd like to keep up-to-date when a new 60th anniversary episode of You Bet Your Life is made available, feel free to subscribe to my Twitter account @NicodemusLegend.
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