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By the year 1987, Hasbro
* found themselves faced with a problem. Transformers was now a hugely successful toyline, which Hasbro was very keen to continue, but they had exhausted the supply of pre-existing molds and designs they inherited from Takara (via pre-Transformers toylines) and other toy companies. If the Transformers were to continue, Hasbro needed to create all-new designs. To be fair to Hasbro, these concerns did not
start in 1987. Hasbro had increasingly been transitioning from pre-existing concepts to new ones over the previous couple of years. Indeed, most (but not quite all) of the new characters from the 1986 animated
Transformers: The Movie featured all-new designs. 1987 was simply the first year when
all new Transformers featured designs created
specifically for the Transformers line.