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One of the struggles that the minds behind BotCon had to face every year was coming up with new and interesting concepts for their exclusive toys that would encourage fans to come to the convention and buy the toys. Some years were clear winners in this regard, while others didn't do so well.
When the "Shattered Glass" concept was introduced at BotCon 2008, pre-convention orders of the box set of exclusive toys were so high that the set sold out. Indeed, that set was the second-fastest set to sell out in BotCon's more than 20-year history, with the record for the
fastest set to sell out going to the
Animated Stunticon set of BotCon 2011, which sold out in a mere
7 days! Riding the hype of both Shattered Glass and the previous year's record, Fun Publications thus hoped to recapture some of that interest with the "Invasion!" set of BotCon 2012.