Friday, September 5, 2008

Weekly Transformers Feature: Battle Unicorn

Battle Unicorn Beast ModeWhen the Beast Machines toy line was wrapping up, one of the last toys produced for the line was Battle Unicorn (yet another entry from the "unimaginative name department," I know). Partly because Battle Unicorn was near the end of the line, it was not shipped as widely as some of the other toys, and many fans found themselves unable to find Battle Unicorn when it came out.

Although most fans continue to buy their Transformers at the local toy store, an increasing number do their shopping online. This has led to the creation of several online-only toy stores, many of which specialize in Transformers. It is a widely-held belief that people want what they can't have, and since Battle Unicorn was apparently rare, many fans clamored for a way to get it, many even promising to pay premium prices for the rare item. One particular online store, BigBadToyStore.com, announced that they had worked out a deal with Hasbro to get a supply of Battle Unicorns, and the toy practically became a "BigBadToyStore.com exclusive."

Battle Unicorn Robot ModeUnfortunately for BBTS, nowhere near as many fans were willing to pay those "premium prices" as BBTS had expected. The price BBTS was charging was admittedly roughly double the price of what Battle Unicorn had sold for at retail, so perhaps it's not too surprising that people had been put off by that (their promises notwithstanding). I'm guilty of some of this, myself. My own specimen came not from BBTS, but from an eBay auction that was ultimately cheaper than BBTS's price (even after accounting for shipping, though in my defense, I never promised to pay those premium prices for this toy). But for whatever reason, BBTS found themselves with a HUGE supply of Battle Unicorns that they couldn't get rid of. In fact, they still have a supply available to this day, despite lowering the price to clearance levels (although I feel sure that I've seen the price even lower than I see when I check these days). If the toy does appeal to you, you can buy it via this link.

2 comments:

  1. I was one of the fools who ordered this turd from BBTS back in the day. Once opened, I found him an incredibly unstable mess and quickly sold him. I would buy almost anything in those days, and this toy helped me learn a valuable lesson. Rare /= good.

    I find it hilarious and sad that BBTS is still stuck with these things nearly a decade (!) later. I don't think they'll ever move.

    As far as rare BM figures go, Night Viper is far superior.

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  2. I really think the main problem was not only that the price was so high, but that BBTS took so long to do clearances (which, I can't be certain anymore, but I actually think were at one point lower than they are these days for this toy). Take too long to clearance a toy, and people STILL won't buy it. Target knows how to move products they want to get rid off. BBTS... well, maybe they feel they can afford to keep them on the shelves forever.

    Thanks for your comment.

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