Monday, December 4, 2006

Sales Savvy

The Christmas shopping season is in full swing. Have you found all the toys you want (to give to other people, of course!)?

Because I was vacationing in Placerville during the Thanksgiving holiday, I was unable to take advantage of the Target sale on the Transformers Millenium Falcon set (regularly about $35, they were selling them for $15), but I noticed today that Toys R Us is selling the set for $27. Do I get it now? Do I wait? Do I really need to get it anyway?

After all, I might need that money to get Generation 1 Soundwave, which is coming out soon, although there is some uncertainty as to whether that December 5th release date is accurate. I guess we'll find out by the time I can post on Wednesday.

And, of course, I still have my eyes on Primus, although I've been unwilling to shell out $50 (or even the $43 it's currently on sale for at TRU, although Target's current sale for about $40 is starting to look tempting), even for a toy of that size. I did try to take advantage of a Thanksgiving deal Wal-Mart had for Primus, which would have included bonus Mini-Cons, but the one Wal-Mart I was able to get to while on vacation didn't have any, and I haven't been able to find any at the Wal-Mart near home, either.

Apparently, the fact that I'm paying attention to the sales isn't at all uncommon. I was listening to a story on NPR that was talking about how consumers have been trained to wait for sales, especially during this time of year. People having limited funds look for sales, and tend not to pay retail if they think they can do better just by waiting.

Of course, an item such as Soundwave (which will only be sold at Toys R Us), will probably do a bit better, since it hasn't been on shelves for a while already. And since there's only one place to get it, people have no real expectation that they can find a better price by looking elsewhere. Of course, if it doesn't do as well as expected, we might start seeing massive reductions like finally happened to the G1 reissues from the last two years (starting from $20-30, they were finally practically given away at massive clearance prices). But that wouldn't happen for months, even in a worst case scenario. If you want to get this toy by Christmastime, the price you see now is the price you'll be paying.

Of course, I may not end up buying any of these toys right now. After all, it's Christmastime, and I have a number of other folks I need to buy for, too. (There's really no fooling anyone in my family. I'm the one who likes Transformers!)

1 comment:

  1. Christmas is the most painful time of year where I have to put off buying all the TFs I want until I finish Christmas shopping. Man, I have like a half-dozen I can't wait to pick up.


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